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AMNESTY INTERNATIONAL
Freedom of Expression
360 CAMPAIGN
This project was a very important one for me that resonated deeply. Having previously worked on the official campaign to free Julian Assange, I was acutely aware of the importance of truth and justice - a message that Amnesty have always stood for but, given the current state of political affairs, was something that needed to be shouted even louder!
For this particular campaign with Amnesty, my main responsibility was copywriting. Beit direct mail, emails, flyers or journalistic quotes - I was part of the very small team who spread the message of truth to the world. I was able to call on my previous knowledge to draw out some insights which helped the team find the right tone for the messaging as well as proofreading all material before being sent to the client.
On the day of the activation, I was responsible on the activation day for delivering props to site, creating vox pops to capture the intrigue of passersby and generally just keeping the whole day running smoothly.
